Skilled Copywriting for SaaS eCommerce, Retail, & Martech Brands
Let’s translate the value of your SaaS product into actionable copywriting that educates, informs, and turns free-trial users into paid subscribers.
Is this you?
Too busy to take care of the writing yourself.
Scared of taking a risk that not only wastes your time, but also costs you money, reputation, etc.
You have the subject matter expertise and experience (or you have access to this goldmine of information), but you want to do more than copy/paste the information to a web page and call it a day.
You care about your SaaS brand, and you want the writing to be top-notch.
And as a result?
Your content flops, doesn’t get the engagement, views, reaction, or conversion you’re hoping for.
You get the writing done, but it’s not what you want. And now you need to revise, give feedback, spend all this time changing it.
And all the while, your competition cuts in, winning your customers’ attention and time, leaving you with prospects who aren’t a good fit for your product, which could lead to bad reviews down the road.
No traffic, no new leads, nothing. Just tumbleweeds in your digital ecosystem.
You need a writer who can...
Provide The Expertise You Want To Share
A short description of the benefits.
Research
A short description of the benefits.
Work Closely With Your Team
A short description of the benefits.
Get Results
Good writing isn’t enough anymore. You need a writer who understands sales messaging and has an art for gimmick-free, slime-free persuasion. You need a writer who can make your offer shine like a diamond.
Provide The Expertise You Want To Share
A short description of the benefits.
Research
A short description of the benefits.
Work Closely With Your Team
A short description of the benefits.
Get Results
Good writing isn’t enough anymore. You need a writer who understands sales messaging and has an art for gimmick-free, slime-free persuasion. You need a writer who can make your offer shine like a diamond.
Hey, I'm Anna
7+ years of retail experience + a passion for writing = a match made in heaven.
We're a great fit if...
- You understand the importance of having a copywriter on your team. You know that even the best copywriters can’t deliver results out of thin air—they need information, detailed briefs, clearly-defined goals, resources, and access to subject matter experts in order to craft writing that compels readers to act.
- You’ve done your homework on your business. You’ve carefully crafted necessary business materials like a mission statement, competitor research, branding, target audience research, buyer personas, style guides, etc.
- You’re on top of your communication, responding promptly to emails, calls, etc.
- You understand that creating and distributing content online is a long game, even in a fast-moving industry like SaaS. Writers need time to research, outline, organize, and edit their work so you get high-quality work with minimal do-overs.
- You’re not trying to make a quick buck with your SaaS product. You know the ins and outs of your SaaS product and you believe in the value it can provide to your customers for years to come. You’re looking to find profitable, long-term sustainable growth for your SaaS business.
Cool beans, Anna. What can you do for me?
That depends. What questions are your audience browsing the web to find answers to? Why is YOUR product the best solution?
Each type of content has its own unique strengths and superpowers. But they can only get you results when they’re written, designed, and distributed the right way.
My primary schtick is long-form writing (blog posts, eBooks, landing pages, etc.). But if you have something else in mind, I’m all ears!
Blog Posts & Articles
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Web Pages
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Blog Posts & Articles
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Web Pages
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The final pricing of each service will vary, depending on the scope of the project, the amount of research/interviews I need to do prior to writing, and the complexity of the topic.
- One 30-minute discovery call
- Professional copy editing
- Headline analysis
- Writing structure analysis
- Tone & voice recommendations
- SEO analysis (if SEO is involved)
- 2 rounds of revisions
What's your process?
Schedule a Call
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Contract + 1st Payment
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Research
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I Write
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Analyze 1st Draft
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Wrap it up!
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I get it. Hiring a freelancer is tricky.
Depending on who you find, it can get pricey, and you may end up spending way more time than you’d like on edits and revisions. Or you may just hire a freelancer who’s good at what they do, but they’re a bad fit for your team, business, and goals.
That’s why I require a mandatory “test project” process for all new clients, where we work through the six-step process (outlined above) for a small piece of content, typically around $200 to $500, and ranging from 1-3 weeks. I usually recommend 1-2 blog posts or a 5- to 8-long email sequence. If you’re not completely satisfied, our contract will close out at the end of the test project, and you’re all set to continue the hunt for the right copywriter for you.
Whether you’ve decided to continue looking for a copywriter or you’re pumped and ready hire me for projects and ongoing work, a test project will give you all the insight you need on what it’s like to work with me. With a test project under your belt, you can invest in my services with confidence.
When working with me, you get...
- Ease and simplicity – as an ADHD girlie, the less I have to juggle, the better, so I always strive to keep things simple. I’m easy to work with, communicate needs and questions quickly and promptly, and I’m dedicated to making the project as straightforward as possible.
- Writing that gets engagement and results – check out my LinkedIn to see my writing in action RIGHT NOW.
- Search engine optimization – search engines are a powerful way to grow your brand awareness and attract the right audience. But the search engines aren’t absorbing your brand and content; your audience is. I write with both humans and search engines in mind.
- Research – good writing and the right keywords aren’t enough anymore. You need valuable insights from subject matter experts. Before I even open a Google Doc to start writing, I dive deep into your competition, SEO, subject matter experts, and even your customers’ minds to get a true sense of your audience needs, so I can create helpful writing.
Here's my writing in action.
Here's what others have to say about me...
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So what are you waiting for?
Let’s fine-tune your writing and turn your visitors and prospects into paying customers.
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