Services

I know, I know. When someone hires a copywriter to do ghostwriting work for them (write marketing content and the client gets full credit for the work), what role is the writer? If you ask 10 different people, I promise you, you’ll get at least 17 different answers.

So which am I? While I could technically qualify as both, I consider myself a copywriter because my specialty is sales and persuasive writing—I’ve researched, studied, and practiced writing words that sell. I could be considered a ghostwriter too. I try not to get hung up on terms, but I get why my prospects ask. I hope this at least explains why I use both terms throughout my website. As always, email me if you still have questions.

For our first call, the things I need most from you are…

• What you’re struggling with right now

• Clear, specific business goals (what are your goals with posting on LinkedIn?)

• Goals of hiring me to write for you (how do you envision working with me?)

• Confidentiality preferences

• Your budget

• Bonus points: information about your business, (website analytics, current LinkedIn analytics, etc.)

Once we’ve signed a contract, I’ll request the marketing materials I need to start writing, along with an invoice for 50% deposit. I’ll start working as soon as I get your materials and first payment.

No, but I highly recommend it because it will save you GOBS of time (and emails) in the long run. The more we can brainstorm in person upfront, the less I’ll bug you in the future. 😉

I will need the following for the second call:

• Branding info (style guide, tone of voice, etc.)

• Target audience research

• Competitor research

• Topics, subject matter, and opinions you’d like to cover (if you don’t have this figured out yet, that’s totally fine! I’ll help you brainstorm.)

• Information about your business (USP, your main offer, value proposition, etc.)

After our test project is complete, we can set up calls as often as you’d like (I usually recommend bi-weekly). We’ll update our contract to whatever works for your schedule, availability, and preferences.

More than anything else, you need to define a clear, specific goal and purpose for hiring me. Everything else (even my writing) is a distant second.

Because what’s the point of good writing if it’s not doing anything for you? Or worse, taking you in the wrong direction?

Consider the following:

• Why are you interested in marketing on LinkedIn?

• Is your network and/or target audience on LinkedIn? Do you have proof?

• What are your business goals? How does LinkedIn align with those goals?

If you don’t know the answers to these questions, I recommend taking some time to reflect before reaching out to me. I’d love to work with you! But I don’t want you to waste your money. My writing will only be helpful for you when you have a clear plan (and marketing/branding materials) ready to go.

All new clients must complete a test project before scheduling ongoing work and maintenance of their LinkedIn profile.

During the test project, you’ll get a handful of posts from me, and we’ll analyze the results of posting over the course of about one week. If you’re happy with the results, we can book ongoing work on a contract basis of 3 months, 6 months, or even longer than that, depending on your business goals and long-term outlook.

Working with me will require a lot of interaction and communication upfront, but once I know your goals, approaches, and preferences, your involvement will be much less time-consuming.

If you’d like to be more in the know, that’s totally fine too. I’m an ADHD girlie who thrives on simplicity, so I’m dedicated to making my work for you easy, streamlined, and low-maintenance.

Here are my starting rates, which will vary from project to project.

• $150 to $200 for a test project, all calls included

• $500 per month for ongoing work (a couple posts/articles a month)

• $1,000 for ongoing work + some extras (bio/about section rewrites, etc., more frequent posting of articles and posts)

• $2,000+ for ongoing work + extras + scheduling maintenance/analytics tracking (basically I handle it all… the backend, the content creation, etc.)

Note: Rates reflect your full ownership of everything I write for you, as I lose the ability to showcase my work (and the results I can deliver) when finding new clients.

We’ll negotiate confidentiality and ghostwriting NDAs during our proposal phase. And don’t worry – I won’t use anything I write for you without your permission.

Also, it takes on average about 2 months (3-4 posts per week) to start seeing results.

I do, yes! My LinkedIn profile is the best place to see my writing in action (and the engagement I receive in real-time). Feel free to follow + connect too. I won’t bite. 😉

Click here to check out my blog.

Click here to read a case study on how I optimized my own LinkedIn profile.

Click here to see other types of copywriting I can do for you.